DIGITAL MARKETING

Our Course Outline

Digital marketing is the promotion of products or brands via one or more forms of electronic media.
Umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

WEEK 1-2

A User Centered Website
Good Hosting
Effective URL
Strong Website
Useful Content

WEEK 3-4

SEM – Search Engine Marketing
Differences Between SEO & SEM
Key Components for Success
• Cohesive Campaigns
• Relevant Ad Placement
• Ad Rank & Ad Positioning — Google Ad Rank

WEEK 5-6

UX Design – User Experience Design
Scientic Approach

WEEK 7-8

SEO – Search Engine Optimization
Relevant, Useful and Important
Start with a Strategy
Optimize Your Website
• Titles & Meta Descriptions
• Up-To-Date Sitemap
• Relevant Content
• Keyword Targeting

WEEK 9-10

SMM – Social Media Marketing
Best Practices
Platforms

WEEK 11-12

Email Marketing
Key Elements Special Tricks